Poetry Nothing Is beautiful As Spring

â€Å"Nothing is beautiful as Spring†. This Italian sonnet was written to describe a natural world. God's presence is identified as an electrical current that runs through the earth. God's presence runs like the refracted glinting of light produced by metal foil, whenever it is moved quickly. The sonnet quotes God to be like rich oil. Oil is very rich and thick. Oil is needed every where around the world. If you don't believe it, drive your car month after month without getting an oil change or even oil in general.With God being identified as oil, he is measured as greatness. Given these strong proofs of Gods divine presence the poet that wrote this particular sonnet how and why do humans fail to recognize his presence and his divine authority. God's authority is described as the â€Å"rod†. This sonnet also deals with the state of human life. It also deals with human nature. God crated all things in earth and above heaven. This sonnet talks and deals with human life. W hy don't people recognize the things that God has placed in the world? He gave us these things to use for our needsPermeating the world is a deep â€Å"freshness† that testifies to the continual renewing power of God's creation. The power of renewing is seen during the morning always waits on the other side of the darkness of the night. This final image is one of God guarding the impending of the world and containing within Him the power and assurance of rebirth. Gerard Manley Hopkins is one of the most phenomenal 19th-century poets of religion, of nature, and of inner anguish. His view of nature and the world is like a book written by God himeslf.In this poem God expresses himself completely, and it is y â€Å"reading† the world that humans can approach God and learn about Him. Hopkins therefore sees the environmental crisis of the Victorian period as vitally linked to that era's spiritual crisis, and many of his poems have become man's indifference to the destruction of sacred natural and religious order. This poet harbored an acute interest in the scientific and technological advances of his day; he saw new discoveries as further evidence of God's deliberate hand, rather than as refutations of God's existence.Hopkins wrote mostly in the sonnet form. He preferred the Italian r Petrarchan sonnet, which contains of an octave followed by a sestet, with a turn in argument or change in tone occurring in the second part. Hopkins normally uses the octave to present some account of personal or sensory experience and then employs the sestet for philosophical reflection. While Hopkins enjoyed the structure the sonnet form imposes, with its fixed length and rhyme scheme, he nevertheless he constantly stretched and tested its limitations. One of Hopkins major innovations was a new metrical form, called sprung rhythm.In sprung rhythm, the poet counts the umber of accented syllables in the line, and places no limit on the total number of syllables. As oppose d to syllabic meters (such as the iambic), which count both stresses and syllables, this form allows for greater freedom in the position and proportion of stresses. English verses have traditionally alternated, stressed and unstressed syllables with occasional variation, Hopkins was free to place multiple stressed syllables one atter another or to run a large number ot unstressed syllables together (as in â€Å"Finger of a tender of, O of a feathery delicacy' from Wreck of theDeutschland). This gives Hopkins great control over the speed of his lines and their dramatic effects. Another unusual poetic resource Hopkins favored is â€Å"consonant chiming,† a technique he learned from Welsh poetry. The technique involves detailed use of alliteration and internal rhyme; in Hopkins's eyes this creates an unusual thickness and resonance. The close linking of words through sound and rhythm complements Hopkins's themes of finding a guide and design everywhere.Hopkins's form is also ch aracterized by a stretching of the convention of grammar and sentence structure, o that newcomers to his poetry must often strain to parse his sentences. Deciding which word in a given sentence is the verb, for example, can often involve significant interpretive work. In addition, Hopkins often invents words, and draws his vocabulary freely from a number of different registers of diction. This leads to a surprising mix of neologisms and archaisms throughout his lines. Yet for all his innovation and disregard of convention, Hopkins' goal was always to bring poetry closer to the character of natural, living speech.

Renting and Company

THE COMPANIES ACT, 1956 (COMPANY LIMITED BY SHARES) MEMORANDUM OF ASSOCIATION OF K M RESIDENCY PRIVATE LIMITED I. The name of the Company is K M RESIDENCY PRIVATE LIMITED II. The Registered Office of the Company will be situated in the State of Rajasthan Ill. The objects for which the Company is established are:- (A) THE MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON ITS INCORPORATION ARE: 1.To carry on the business as promoters, dealers, owners, investors, developers, agents, brokers of land, building, estates or any other structural or work of any kind whatsoever, whether rural, urban, residential, commercial or industrial and to acquire, purchase, take on lease or in exchange, hire or by any other means obtain ownership of and/or options over any freehold or other property of any tenure, state or interest or any rights, privileges or easements over or in respect of any property, land and building, to improve, alter, furnish, construct, promote, develop, finance or subsidize the same and to dispose of or maintain, assist in sale of the same, to build townships, buildings, residential, Colonies, factories, industries, warehouses, shops, cultural, sports or recreational commercialcomplexes, shopping malls including restaurants and hotels, markets or conveniences thereon or to equip the same or any part thereof with all or any amenities or conveniences, drainage, sanitation, facility, electricity, air-conditioning, internet, water, telephone and television installation and to deal with the same in any manner whatsoever, and to build, take on lease, and/or rent, purchase or acquire in any manner whatsoever any apartment, houses, flats, rooms, floors or other accommodation and to let or dispose of the on installment basis, hire purchase basis, deferred payment basis or by outright sale whether by private treaty or by public auction or in any other mode of disposition all or any integral part thereof. (B) THE OBJECTS INCIDENTAL OR ANCILLARY TO THE attainment of the m ain objects are: 1. To employ or enter into agreement with manger, engineers, accountants, mechanics masons, carpenters, cutters, welders, builders, repairers, painters, electricians, scaffold, sellers laborers and other persons for the objects of the company. 2. To purchase or otherwise acquire and undertake the whole or any part of the business property and assets, liabilities of persons or company carrying on any business similar to the main objects of the company and which the company is authorized to carry on. 3.To invest any surplus money not immediately required by the company in such investments other then shares or stock in this company as may be thought proper and to hold or sell such investments. 4. To purchase or otherwise acquire any patents, patent-rights, secret processes inventions concessions, licenses, right and privileges and the like, conferring and exclusive of non ­ exclusive or limited right to use, any secret or other information as to any invention which m ay seem capable to being used for any of the purposes of the company or the acquisition of which may seem calculated directly or indirectly to benefit the company and use, exercise, develop or grant, licenses, in respect of or otherwise tum to account the property, rights of information so acquired. 5.Subject to the Provision of Section 58 A of the Companies Act, 1956 and the rules framed there under the directions issued by the Reserve Bank of India from time to time as may be applicable to borrow or raise or secure the payment of the money in such manner as the Company may think fit and in particular by the issue of bonds, debentures or debenture ­ stock, perpetual or otherwise, whether constituting a charge upon all or any parts of the Company's property, both present and future, including its uncalled capital or without constituting a charge as aforesaid and to receive money on deposit, on interest or otherwise, and to lend, advance or deposit money, on interest or otherwise, without -I- THE COMPANIES ACT, 1956 (COMPANY LIMITED BY SHARES) MEMORANDUM OF ASSOCIATION OF K M RESIDENCY PRIVATE LIMITED I. The name of the Company is K M RESIDENCY PRIVATE LIMITED II. The Registered Office of the Company will be situated in the State of Rajasthan III. The objects for which the Company is established are:- (A) THE MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON ITS INCORPORATION ARE: 1.To carry on the business as promoters, dealers, owners, investors, developers, agents, brokers of land, building, estates or any other structural or work of any kind whatsoever, whether rural, urban, residential, commercial or industrial and to acquire, purchase, take on lease or in exchange, hire or by any other means obtain ownership of and/or options over any freehold or other property of any tenure, state or interest or any rights, privileges or easements over or in respect of any property, land and building, to improve, alter, furnish, construct, promote, develop, finance or subsi dize the same and to dispose of or maintain, assist in sale of the same, to build townships, buildings, residential, Colonies, factories, industries, warehouses, shops, cultural, sports or recreational commercial complexes, shopping malls including restaurants and hotels, markets or conveniences thereon or to equip the same or any part thereof with all or any amenities or conveniences, drainage, sanitation, facility, electricity, air-conditioning, internet, water, telephone and television installation and to deal with the same in any manner whatsoever, and to build, take on lease, and/or rent, purchase or acquire in any manner whatsoever any apartment, houses, flats, rooms, floors or other accommodation and to let or dispose of the on installment basis, hire purchase basis, deferred payment basis or by outright sale whether by private treaty or by public auction or in any other mode of disposition all or any integral part thereof. (B) THE OBJECTS INCIDENTAL OR ANCILLARY TO THE attai nment of the main objects are: 1. To employ or enter into agreement with manger, engineers, accountants, mechanics masons, carpenters, cutters, welders, builders, repairers, painters, electricians, scaffold, sellers laborers and other persons for the objects of the company. 2. To purchase or otherwise acquire and undertake the whole or any part of the business property and assets, liabilities of persons or company carrying on any business similar to the main objects of the company and which the company is authorized to carry on. 3.To invest any surplus money not immediately required by the company in such investments other then shares or stock in this company as may be thought proper and to hold or sell such investments. 4. To purchase or otherwise acquire any patents, patent-rights, secret processes inventions concessions, licenses, right and privileges and the like, conferring and exclusive of non- exclusive or limited right to use, any secret or other information as to any invent ion which may seem capable to being used for any of the purposes of the company or the acquisition of which may seem calculated directly or indirectly to benefit the company and use, exercise, develop or grant, licenses, in respect of or otherwise turn to account the property, rights of information so acquired. 5.Subject to the Provision of Section 58 A of the Companies Act, 1956 and the rules framed there under the directions issued by the Reserve Bank of India from time to time as may be applicable to borrow or raise or secure the payment of the money in such manner as the Company may think fit and in particular by the issue of bonds, debentures or debenture- stock, perpetual or otherwise, whether constituting a charge upon all or any parts of the Company's property, both present and future, including its uncalled capital or without constituting a charge as aforesaid and to receive money on deposit, on interest or otherwise, and to lend, advance or deposit money, on interest or ot herwise, without security, to companies, firms or persons on such terms as may seem expedient, and in that the Company shall not carry on the business of banking as defined in the Banking Regulations Act, 1949. 6.To guarantee the payment of money secured by or payable under or in respect of bonds, debentures, debenture-stock, contracts, mortgages, charges, obligations and other securities of any company or of any authority whether Central, State, Municipal, Local or otherwise, or of any person whosoever, whether incorporated or not incorporated. 7. To enter into partnership or into any arrangement for sharing the profits or joint adventure with any person, firm or company carrying on or about to carry on any business capable of being conducted so as to directly or indirectly this Company and to acquire or join in the acquiring of any such business. 8.To sell or dispose of the undertaking of the Company or any part thereof for such consideration as the Company may think fit and in pa rticulars for shares, fully or partly paid, debentures, debenture-stock (redeemable or perpetual) or securities of any other company having objects altogether or in part similar to those of this Company, and to distribute any such shares, debentures, debenture-stock or securities, amongst the members of this Company, either by way of dividends or upon any return of capital, subject to the provisions of the law in force. 9. To allot shares in this Company to be considered as fully or partly paid up on payment of any property of whatever description which the Company may acquire. 10. To sell, improve, manage, work, develop, lease, mortgage, charge, hypothecate, deposit by way of loan or otherwise dispose of, turn to account or otherwise deal with all or any part of the property of the Company whenever or however acquired. 11. To procure the Company to be recognized or registered in any foreign place of country. 12.To merge, reconstruct amalgamate with or without winding up with any co mpany or companies having objects altogether or in part, similar to those of the present Company. 13. To promote any company or companies for the purpose of acquiring all or any of the property or liabilities of this Company or for any other purpose which may seem directly or indirectly calculated to benefit this Company and to underwrite, subscribe for, or otherwise acquire all or any part of the shares or securities of any such company as aforesaid. 14. To enter into arrangement with any authorities whether Central, State, Municipal, Local or otherwise that may seem conducive to the Company’s objects or any one of them, and to acquire by grant, purchase or otherwise from any such authority any rights, grants, rivileges and concessions of property or otherwise which the Company may think it desirable to obtain and to carry out, exercise and comply with any such arrangements, privileges and concessions. 15. To obtain or assist in obtaining any provisional or other order or li cense or any Act to Parliament or Law, Order or Charter of any Legislature of Government, for enabling the Company to carry any of its objects into effect. 16. To draw, make, accept, endorse, discount, execute and issue promissory notes, bills of exchange, bills of lading, warrants, orders, debentures and other negotiable or transferable instruments, and in that the Company shall not carry on the business of banking as defined in the Banking Regulation Act, 1949. 17.To grant pensions, allowances, gratuities and bonus to the employees or ex-employees of the Company or the dependents of such persons, and to establish and support or to aid in the establishment and support of associations, institutions, funds, trusts and convenience (except associations or institutions formed for the purposes of Life Insurance)calculated to benefit employees or ex-employees of the Company or its predecessors in business or the relatives, dependents of such persons and to subscribe or guarantee money to and for charitable or benevolent objects or for any exhibition or for any public, general or useful objects. 18. To remunerate the servants of the Company and others out of and in proportion to the profits of the Company, or otherwise, as the Company may think fit. 19. To remunerate any person or Company for service rendered about the formation or promotion of the Company or the conduct of its business. 20. To pay out of the funds of the Company all costs, charges, and expenses preliminary and incidental to the promotion, formation, establishment and registration of the Company. 21.To take into consideration and to approve and confirm all acts, deeds or things that may be done or entered into with any person, firm or body corporate by the promoters of the Company and further to enter into any arrangement, agreement or contract with the promoters and/or to reimburse them in or in connection with the formation or promotion of the Company. 22. To adopt such means of making known to the public, the business of the Company as may seem expedient and in particulars by advertising in the press, by circulars and by publications of books and periodicals 23. In the event of winding up of the Company to distribute any of the property of the Company in specie amongst the members but to distribution amounting to a reduction in Capital be made, without obtaining the sanction of the relevant authority as may be required under the law for the time being in force. 24.To place, to reserve or to Issue bonus shares among distribute as dividends or bonus among the members or otherwise to apply, as the Company may form time to time think fit, any moneys received by way of premium on shares or debentures issued at a premium by the Company and moneys arising from the sale by the Company of forfeited shares, subject, however, to the provisions of the law for the time being in force. 25. To communicate with and /or give aid-pecuniary or otherwise, to any association body or movement hav ing for its objects and solution, settlement of surmounting of industrial or labour problems for the promotion of industry or trade. 26.Subject to section 293A of the Companies Act, 1956 to subscribe in or donate to or guarantee money for any national philanthropic, charitable, benevolent, public general or useful object to any person, fund or organization, association or institution or for any purpose which may be likely directly or indirectly to further the objects of the Company or interest of its members. 27. To subscribe to, become a member of subsidiary and cooperate with any other association, whether incorporated or not, whose objects are altogether or in part similar to those of the Company and to procure from and communicate to any such association, such information as may be likely to further the objects of the company. 28.To acquire by purchase, lease, concession, grant, license or otherwise, such lands, buildings, minerals, waterworks, plants, machinery, stock-in-trade, stores, rights, privileges, easements and other property, as may from time to time be deemed necessary for carrying on the business of the Company, and build or erect upon any land of the Company howsoever acquired such manufactories, workshops, warehouses, offices, residence and other buildings and to erect such machinery and construct such roads, ways, tramways, railway branches or sidings, bridges, reservoirs, watercourses, hydraulic works. 29. To acquire form any person, firm or body corporate or unincorporated, whether in India or elsewhere, technical information, know-how, processes, engineering, manufacturing and operating date, plans, layout and blue-prints, useful for the design, erection and operation of plant required for the business of the Company and to acquire any grant or license and other rights and benefits in the foregoing matters and things. 30.To insure with any other company, firm or persons against losses, damages and risk all kinds which may effect the Compa ny, provided that nothing herein contained shall empower the Company to carry on the business of life assurance, accident assurance, fire assurance, employees, liability assurances, industrial assurance, motor assurance or any business of insurance or reinsurance within the meaning of the Insurance Act. 1983 or any Act amending, extending or re-enacting the same. 31. To create any depreciation fund, reserve fund, insurance fund, or any other special fund whether for depreciation or repairs, replacement, improvement, extension or maintenance of any of the properties of the Company or by way of Development Rebate Reserve, or for redemption of debentures or redeemable preference shares or for any other purpose conducive to the interest of the Company. 32.To carry on the other business in any part of the world whether manufacturing or otherwise that may seem to the Company capable of being conveniently carried on in connection with the above objects or calculated directly or indirectly to enhance the value of or render profitable any of the Company's property or rights or which it may be advisable to undertake with a view to improving, developing, rendering, valuable or turning to account any property, real or personal, belonging to the Company or in which the Company may be interested and to do all or any of the above things, either as principals, agents, trustees, contractors or otherwise and either alone or in conjunction with others, and either by or through agents, subcontractors trustees or otherwise. (C) OTHER OBJECTS 1. To Purchase, take on lease or otherwise acquire any mines or quarries, mining rights, land, contracts, works and premises believed to contain various types of marble, granite, sand and lime stone, silica sand and to work, establish, explore, develop, exercise, process treat or deal in the aterial including by-products of mining and to establish factory for processing, finishing treating or conversion of the same into industrial and saleable material. 2. To act as financial, investment and management consultants, agents, brokers, Sub-brokers and representatives and to sell and advice about various schemes of investment small savings and banking services and for this purpose to apply approach acquire, hold and procure such rights title, entitlements, registrations, Licenses and permission from Government, Semi Government, Financial Institution, Companies, mutual funds, local authorities, public bodies, undertakings, banking companies, Reserve Bank of India and from other authorities as may be necessary and expedient. 3.To carry on business of electrical engineers, electricians, engineers, contractors, manufacturer, suppliers, importer, exporter, assembler, repairer, converter and dealer in all type of all electrical appliance, components, devices, disconnectors, transmission line, conductors, hardware, accessories, switchgears, clamps, connectors, distribution, and power transformers, instruments transformers, control p anels, structural and general fabrication, isolating switches, dropout fuses, stay assemblies, cables wirelines, dry cells, accumulators and all other electrical goods and their allied product required or capable of being used in connection with the generation, transmission, distribution, supply accumulation and employment of electricity including high tention lines and extra high voltage field. 4. To carry on the business of garage keepers and suppliers of and dealers in petrol, electricity and other motive power for motor and other things. 5.To carry on the business of manufacturing, marketing, buying, selling, importing, exporting and to function as stockiest, suppliers, distributors, storers, warehousers, C ; F Agents and consignee agents of all kinds of pharmaceuticals, medical, chemical preparations, and compounds, medicines, herbal products, drugs and formulations, surgical and scientific equipment, appliances and accessories of all kinds and description. 6. To manufacture pu rchase or otherwise acquire and sell, dispose of, import, export exchange, hold and deal in diamonds, gems and stone (including kharad) whether precious or semi-precious, synthetic or imitation, bullion, ornament, jewellery consisting wholly or partly of gems and stones, precious metals and articles made therefrom, pearls, whether real or cultured, historical coins, handicraft goods, paintings, Sandalwood goods cutlery, blue Pottery and chinaware, costume curious articles and antiques. 7.To carry on the business of importers, exporters, buyers, sellers, stockiest, suppliers distributors, dealers, hirers, repairers, cleaners, storers and warehouser of automobiles, motor cars, lorries and vans, motor – cycles, cycle-cars, motors, scooters, carriages, amphibious vehicles and vehicles suitable for propulsion on land, sea or in the air or in any combination thereof and vehicles of all descriptions (all hereinafter comprised in the term â€Å"motors and other things†), wheth er propelled or assisted by means of petrol spirit, steam, gas, electrical, animal or other power, and of engines, chassis, bodies and other components, parts and accessories and all machinery, implements, utensils appliances, apparatuses, lubricants, solution, enamels and all things capable of being used for, in or in connection with manufacture maintenance and working of motors and other things or in the construction of any track or surface adopted for the use thereof. 8.To carry on the business of purchasing, selling whether on payment of full amount on or installment basis, exchanging, planning, managing, running, improving, developing, protecting, maintaining, controlling, supervising, disposing off, reclaiming letting or getting on hire, lease contract or otherwise dealing in agriculture farms, forests, gardens, forest products, nursery, pastures, crops, trees, leaves, orchards, estates, fields, plantations, farm houses, wasteland, barren land, arid lands, live stock and plann ing managing, running improving, developing, maintaining, protecting, controlling, supervising, reclaiming, letting or getting on lease, hire, contract or otherwise dealing in deserts, water resources, ponds, lakes, rivers, dams, cacals, wells, natural resources, environment and any other properties or any rights, privileges or easements therein whether belonging to company or not or whether for others or on own account and to carry on technical researches, experiments, development, tests, inventions and provide consultancy services in agriculture, animal husbandry, pollution control and forest environment and land development. 9. To carry on business as Custom House Agents, Custom Clearing Agents, Freight contractors, Shipping Agents, Clearing and forwarding agents, Licensing Agents, Air Freight Agents, Post and Insurance Agents and all kind of agencies business and general brokers. 10. To carry on the business of booking cargoes and luggage of the public in general and of companys constituents in particular with every type of carrier, in particular with air lines, steamship lines, railway and road carriers. 11.To carry on the business of buying, selling, importing, exporting, trading or otherwise deal in consumer products merchandise, provisions, food stuff and commodities of all kinds and description requisite for personal, household and industrial use and consumption, either finished, semi finished or raw material, including at footwears, decorative items, gift items, utility items, utencils, garments, pieces of arts, antiques, handicrafts machinery, equipments, electronic items, toys, capital goods or any other item and to act as an import and export house and to perform all the functions and undertake all activities connected therewith including obtaining and dealing in licenses, quotas, certificate and other rights. 12. To carry on business of designing, processing, manufacturing of all kinds of engineering and electronic items. 13.To carry on the busin ess of manufacturing, processing, manipulating crushing, importing, exporting, buying, selling or otherwise dealing in fertilizers, pesticides, insecticides and other allied products. 14. To carry on the business of manufacturers and suppliers, erectors or fabricators or otherwise dealers in all kinds of plant, machinery and equipments, stores, tools, gadgets, wire drawers, tubes, boilers and other mechanical and electrical and electronic products, devices, contraptions, instruments, spares and components and to procure agencies for the same and to develop, acquire supply plans, drawings, estimates, project-reports and know- how for industries, business, Companies, services and public bodies and Government. 15.To purchase, acquire, take on lease, sub-lease or License or exchange, hire, construct, manage, control or otherwise carry on the business of cinema hall, theatres, studio, picture places, multiplex theatres, or for purpose of exhibition of films, dramatic or theatrical perfor mances, concerts or other entitlements or amusements and to provide for the production, direction exhibition, representation, displays, whether by mechanicals means or otherwise and to carry on the business of films, talkies, exhibitors, producers distributors and directors of films and any activities relating to stage performance. 16. To manufacture assemble, fit, repair, convert, overhaul after maintain and mprove all types of electronic components, devices, equipments and appliances equipments such as television and wireless apparatus including radio receivers and transmitters, tap recorders broadcast relay and receition equipments phonographs and other equipments used an in or for audio and visual communications apparatus and equipments including those using electromagnetic waves intended for radio-telegraphic or radio-telephonic communication photocopiers electric lighting controls, continuos fan/motor speed controls continuous flashers and fire alarm systems, digital and other electronic clock time relay punch card machines electromechanical pneumatic controls computers and automatic calculators X – rays machines tubes surgical medical and other appliances intended for slectro and other therapy treatment and in all types of tapes magnetic and otherwise photographic films projectors and carriers and capicitors resistance condensors semi-condensors transistors recifiers integrated and hybrid circults relays potentiometer connectors printed circuits coils chocks transformers switches volume controls plugs sockers aerial gears diodes and allied items intended for used in electronic device and in air conditioners automobiles refrigators washing machine heaters and cooking renges and other types of domestic appliances and any type of equipments used in the generation transmission and receiving of sound light and electrical impulses and component parts thereof and other materials used in or in connection with electronic and electrical industries 17.To ca rry on the business of farming, horticulture, floriculture, sericulture, tissuculture, green houses, red houses, drips irrigation, sericulture, dairies, cultivation of all kinds of food grains, seeds oil-seeds, fruits, flowers, hohoba, proprietors of orachards and traders, importers, exports, sellers, buyers and dealers in aof products farming horticulture, floriculture, sericulture and fishing and to carry on the business of growers manufacturers, traders grinders, rollers, processors, storers, cold canneres and preservers and dealers of poultry products fodder, fruits, dehydrated, canned or converted agricultural products provisions, food, vegetable herbs flowers and to extract by-products and derivatives whether edible, pharmaceutical, medicinal, or of any kind of nature whether and food preparation of every kind and description and to carry on the business of tissue cultural laboratories, production of plant manufacturing of agro products and extraction of oils floriculture acti vities and providing consultancy for the above referred objects, whether in India or elsewhere. 18.To purchases take on lease, hire, erect, construct, build, alter, equip, maintain or otherwise acquire, establish, run, manage, administer own and to carry on the business of running, Hotels, Motels, Resorts, Inns, holiday homes, guest houses, refreshment rooms and lodging apartments, housekeepers, night clubs, casinos, discotheques musement and entertainment parks, swimming pools, health clubs, dressing rooms, library play ground, licensed victualers, wine, beer and spirit merchants, dealers, and manufacture of aerated and artificial water and other in India or in any part of the world and to act as agents of any hotel and to perform all and singular the several duties, services which any hotel company usually do and perform. IV. The liability of the members is limited. V. The authorised capital of the Company is RS. 1,00,000/- (Rupees One lakhs) divided into 10,000 ( Ten thousand Equ ity Shares of Rs. 10/- (Rupees. Ten) each. We, the several persons whose names and addresses are subscribed, are desirous of being formed into Company in pursuance of this Memorandum of Association, and we respectively agree to take the number of shares in the capital of the Company set opposite our respective names: – Sl. No. | Signatures, Names, Description, Addresses and Occupations of the Subscribers| No. f Equity Shares taken by each Subscribers| Signatures, Names, Addresses Description and Occupations of Witness| 1. 2. 3| Sd/- PRABHA CHAND CHANDWAR PRABHA CHAND CHANDWARD-32, PRADHAN PATH, CHOMU HOUSE,C-SCHEME, JAIPUR BUSINESSSd/- AMIT CHANDWAR AMIT CHANDWARF-65, SUBHASH MARG, C-SCHEME,JAIPUR BUSINESSSd/- ANUJ JAIN ANUJ JAIN BAZAR NO 1,CHANDWAR HOUSE, RAMGANJ MANDI, KOTABUSINESS| 3400 (Three Thousand four hundred)3300 (Three Thousand three hundred)3300( Three thousand three hundred| I Witness the signature of both subscribersSd/- Vijay K. Jain(VIJAY K. JAIN)S/o Shri Amar Chand JainB. Khosla ; Co; M I Road, JaipurM No. 70758| | | 10000 ( Ten thousand)| | Place: JAIPUR Date: 12th day of September, 2012

Robert Frost Poetry Essay Example | Topics and Well Written Essays - 750 words

Robert Frost Poetry - Essay Example "The Road Not Taken" portrays the crisis of choice through a first-person narrator who describes his past experience and its personal implications. The poem constitutes a portrait of human anxiety depicting man brooding uncomfortably over decisions made, directions taken, and chances missed. Conveying the poem's theme, Robert Frost uses variety of literature elements, and antithesis evidently one of the central ones. Contrasting the characteristics of two roads allows Frost to demonstrate the diversity of choices available for every individual while the consequences of these choices being equally "as just as fair" (Frost, 1972, p 131). In further antithesis, Frost contrasts one road as "grassy and wanted wear" to alternative one, "wornreally about the same" (Frost, 1972, p 131). Abruptly, distinguishing between each road, narrator asserts their similarity, revealing that "both that morning equally lay/In leaves" (Frost, 1972, p 131). ... Robert Frost effectively uses epithets to emphasize the indecisiveness of narrator, who found himself on the the diverging roads - "just as fair," "perhaps the better claim," "really about the same," all stress the complexity of narrator's position. Metaphor of road "less traveled by" evidently refers to unconventional life choices made by the narrator, which "made all the difference" (Frost, 1972, p 131). In his "Education by Poetry," Frost once indicated that "poetry provides the one permissible way of saying one thing and meaning another [poets] like to talk in parables and in hints and in indirections - whether from diffidence or some other instinct" (Frost, 1972, p.332). Various literature elements like metaphors, epithets, and antithesis empower Frost in his aesthetic attempt to obscure the initial meaning of the poem. REFERENCES Frost, R. 1972. The Rod Not Taken, In Lathem E. and Thompson L., Robert Frost Poetry and Prose, pp.329-340 Frost, R. 1972. Education by Poetry, In Lathem E. and Thompson L., Robert Frost Poetry and Prose,

Global marketing management Essay Example | Topics and Well Written Essays - 3000 words - 1

Global marketing management - Essay Example For example, PESTLE doesn’t measure the impact of information, demographics and ethics variables in the macro-environment. Importance of PESTLE can only be realized if it is applied for practical purposes otherwise the model might be viewed as another management utopia. For example, suppose a multinational company X of Europe wants to expand business in a Latin American country but they do not have any knowledge about the environment of the country. The multinational company X can face six different challenges such as, 1- P- unstable political environment which can disrupt their operation in the country or even create confusion regarding entry strategy, 2- E- poor economic growth of the country might result lack of purchasing parity of consumers which negatively affect the demand for the product of company X, 3- S- lack of understanding of socio-cultural context of the country can create problem for the company X to design effective product-marketing strategy and 4- T- lack of technological growth and infrastructural support in the country can hamper the potentiality of internationalization strategy of X. Kaufmann and Van Witteloostuijn (2012) stated that companies can use PEST instead of PESTLE to measure global business environment in those cases where environment and legal proceedings play very little role. Research scholars such as Porter & Siggelkow (2008) and Heijltjes & Van Witteloostuijn (2003) stated that international companies should try to understand the global business opportunities in terms of both macro and micro environmental context. Ghemawat (2004 & 2007) pointed out that ignoring market need while developing globalization strategy is probably the greatest mistake that can be committed by an international company....Another important thing is that there is hardly any difference exists between Indonesia, Malaysia and Singapore when it comes to culture and demographic aspect hence following growth strategy in Singapore and Malaysia will h elp IKEA to design product mix in accordance to demand of Indonesian customers. Taking help of the research York of Ying (2005), it can be said that IKEA should design products as per seasonal and communal requirement. For example, offering green shaded furniture during Ramjan and Eid al-Fitr would definitely help IKEA to attract Muslim customers. On the other hand, the company should increase the size of the furniture in order to attract family customers in the country. IKEA should offer the assembling and transportation facilities with its furniture products in order to target wealthy Chinese family customers. Recalibration of forward and backward integration of the logistics and supply chain activities will definitely decrease value chain operation cost for IKEA. Decrease in value chain cost would help IKEA to follow competitive pricing strategy in order to penetrate in Indonesian furniture market.

I don't know the title yet, please advise Essay

I don't know the title yet, please advise - Essay Example re than any other element in that society, helped create a consciousness among Japanese of their history and identity and provided, and still provide, a context for an understanding of the aims and accomplishments of their culture. In addition, there is now a greater interest in traditional Japanese culture abroad than ever before. Art exhibition, touring theatrical groups, translations of traditional Japanese literature... This implies that the Japanese culture is one of the cultures in the world that is quite authentic. This is the main reason as to why I chose for my essay to analyze the Japanese craftsmanship. The craftsmanship itself has simplicity and pays attention to the rigorous details and furthermore the procedure and art of how the objects are made with. One of the main inspiration of the Japanese concept is from my visit to an exhibition that was held at Design Museum †Product Fitness 80† by Muji that was held in the last spring of 2012. In this exhibition I was inspired greatly by the main purpose of the exhibition which was to bring into focus the minimum usage of materials and energy in order to make various products. One of the eye catching products that I saw in this exhibition is the pottery that was assembled using Kintsugi technique. This technique uses old objects that are recycled in order to come up with a new product. This was common in the Edo period. With this in mind my paper will be split in to different sections in order to analyze the Japanese craftsmanship in a simple manner. The first section of the paper will be looking at the history of the Japanese craftsmanship briefly thereafter I shall look at different aspects of craftsmanship through a series of case studies being analyzed. According to Lonsdale (2008), the Japanese style has many strands that re made together in order to come with a modern style in the Japanese culture. Swann (1979) points out that the Japanese art is a subject that covers a wide array of styles and

Cultures of Exhibition and Display Essay Example | Topics and Well Written Essays - 2500 words

Cultures of Exhibition and Display - Essay Example The discussion basically revolves around showcasing the overall experience of visiting the museum and capturing minute details and information adding value to the personal learning along with helping in forming a critical thinking leading to the assessment of a rich experience. It can be assumed that there are a number of exhibitions being conducted in the United Kingdom with some sort of significance offering great source of value. The reason behind choosing museum for the critical analysis and experience was based on the historical aspect associated with it. Museums offer details about the history of a nation along with enlightening a number of people through messages and wide arrays of information. The overall experience of entering the museum created a sense of excitement that further motivated to collect great source of information along with understanding them in a critical manner. The British Museum is dedicated to human history and culture and this acted as a motivation to st udy in detail about the museum and its works. Moreover, the museum has an old and significant history in the context of the UK art, history, and culture. This also impacted the decision of studying and critically analysing the works and history of the museum. Based on the discussion, it can be said that the discussion has been presented in a critical manner covering details of the experience in an illustrative manner. The next part of the discussion presents an overview of the British Museum in a brief manner. An Overview of the British Museum The British Museum is located in London showcasing the human history and culture in a significant manner. It has more than eight million works highlighting the rich human history from the existence till the present in a comprehensive manner. Moreover, it is among the largest museums highlighting the human history in a detailed manner and thus gaining immense popularity all across the world (Wilson, 2002). The museum was established in 1753 sho wing the collections of the scientist Sir Hans Sloane and was opened to the public in 1759. With time, the museum was expended in a great manner with the inclusion of many other works highlighting the history and significance of the global human culture and evolution. The museum does not include collections of natural history and all books and manuscripts have been made an independent part of the British library. However, the museum holds artifacts representing the cultures of different countries; ancient and modern (Caygill, 2006). Moreover, the museum has a library comprising of more than 150 million works offering rich source of information. It also has a website offering information over various works and objects and thus helping individuals and organisations to garner varied source of information from all across the world. The museum is sponsored by the Department for Culture, Media, and Sport. It has 25 trustees responsible for controlling and managing the works of the museum in an effective and efficient manner (Jenkins, 2006).The British Museum also houses Egyptian antiquities and is of immense importance especially from the range and quality point of view. The museum showcases the works and history of Egypt through different works and objects and holds great significance in the present era (Reeve, 2003). Overall, it can be said that the British Museum is an epitome of history and quality helping individua

The Sale of Goods Act Essay Example | Topics and Well Written Essays - 1000 words

The Sale of Goods Act - Essay Example The other important element in such sales is reliance. The buyer must have relied on the description of the goods. In the absence of reliance on the description, the latter does not constitute an important term of the contract (Magrath, 1989). As such, there should be a reasonable understanding among the parties that the buyer will rely on the description of the goods. In Harlingdon & Leinster Enter. Ltd. v. Christopher Hull Fine Art Ltd the court held that the description of the goods constitutes an essential feature of the goods sold. Quality and suitability of the goods sold are implied terms in the contract of sale by description or sample. Implied terms render the seller of the goods liable if these goods do not conform to their description. If the contract does not incorporate a term of description, then the buyer has to establish that he had relied on the fraudulent inducement of the seller. The Court of Appeal dismissed the claim of the buyer against the seller for damages (Harlingdon and Leinster Enterprises Ltd v Christopher Hull Fine Art Ltd, 1990). Furthermore, in Birch v Paramount Estates, the defendants provided some information regarding the quality of the house. The buyer relied on this statement, and the court held that this statement was a term of the contract (Birch v Paramount Estates, 1956). In the Dick Bentley case, it was held by the Court of Appeal that mileage was a term of the contract. Moreover, a car dealer was in a better position than the customer in assessing the mileage shown by the odometer; hence, the car dealer was held liable. In our problem, even though Dusko had inspected the kitten, he had to rely on the description made by the seller. Since the kitten was not in conformity with its description, the seller is liable under the provisions of section 13(1).

Strategic Plan of WalMart Case Study Example | Topics and Well Written Essays - 3000 words

Strategic Plan of WalMart - Case Study Example Wal-Mart Stores, Inc. is both a domestic enterprise, as well as a national discount retailer. They operate retail stores domestically in the US and various international markets. Wal-Mart operates on an "Every Day Low Price" philosophy because they are able to maintain their low price structure through complete expense control. With this philosophy they have proven to be extremely profitable domestically. Their primary task is buying from suppliers at a low cost and then reselling the goods to customers at a low price, to achieve their company philosophy of low prices and great customer service (Nelson Lichtenstein, 2006). Being in the retail industry, Wal-Mart can choose from many suppliers that provide its various stores with inventory, general buyers, and competition; including Kmart, Sears, Target, Costco discount stores also the local mom and pop stores in various neighborhoods. Wal-Mart is spread all over the Europe and this chain running successfully. But Wal-Mart in the city of Bentonville facing is some problems. Although it has many strengths but it has been facing many threats. Evaluating Wal-Marts situation in terms of the SWOT Analysis, where we will view where its strengths, weaknesses, opportunities and threats in terms of its place in the retail industry. Let’s look at what makes Wal-Mart such a dominant force and would break Wal-marts dominance both here and globally by analyzing its position in terms of the SWOT; let’s start by looking at the first part of the SWOT analysis which is the strength of the company. Strengths The strengths of their existing circulation patterns and linkages are good pedestrian orientation around the square and accessibility from other areas of the city. The buildings on the Square are built up to the sidewalk which enhance the pedestrian character. Several entries into downtown help reduce congestion. Also, the schools downtown are within walking distance of a large number of residential areas and walking to school is an option. The redevelopment of the square has provided a central place for community gatherings. The fountain, the confederate soldier statue, the benches, and traditional street lights add to downtown's identity. The statue is a part of the heritage and culture and has been stated as being "a conversational piece". The square is the center for several community activities, such as the Farmer's Market, Pickin' on the Square, and the Art Walk (Weldon Nicholson, 2006). The Wal-Mart General Office brings thousands of people downtown during the week. The Wal-Mart Visitors Center serves to bring people, (approximately 80,000 annually) especially tourists, downtown. Also, Wal-Mart Shareholder's Week provides an economic surge in the spring. Another economic strength is the presence of public services and facilities. The county and city administration offices, especially the courthouse and Bentonville being the county seat serve to anchor the downtown as a place to conduct business. Also, quasi-public businesses, such as Main Street Bentonville, the Chamber of Commerce and the Bentonville Advertising and Promotion Commission have all selected a downtown location. There are also several personal services that are beneficial to the downtown economy, such as the bank, grocery store, and dry cleaners. They serve area residents as well as the thousands of employees working downtown. Recent development activity has sparked an interest in development and location downtown. Two new brick two and three story buildings at SW A Street and SW 8th Street offer office, retail and residential space. The Bentonville Plaza, just south of the Wal-Mart Genera

Tobacco's Scandalous Past Essay Example | Topics and Well Written Essays - 500 words

Tobacco's Scandalous Past - Essay Example In 1901, "Edward VII, the tobacco-hating queen's son and successor, gathers friends together in a large drawing room at Buckingham Palace...and announces, "Gentlemen, you may smoke" (Borio). Smoking jackets became popular and advertisements glorified the attractiveness of smoking. This was the age when it was fashionable to enjoy a glass of port wine with an elegant after dinner cigar ("History of Smoking"). This sensation swept Great Britain and began the conflict between good health and fashion for the tobacco industry. Soldiers during World War I were treated to cigarettes in their rations and as they brought the habit home, it gained even greater popularity. According to Borio, one-third of the returning soldiers were addicted to cigarettes. By 1935 the reported cases of lung cancer among cigarette smokers were skyrocketing and in 1938 the first medical report on the ill health effects of tobacco was released by John Hopkins University (Borio, "George Seldes on Tobacco"). By 1948, lung cancer was growing at 5 times the rate of any other cancer and had become the most common form of disease (Borio). Many of the victims of smoking were veterans who had gained the habit during World War I. The last half of the 20th century witnessed a string of monumental events concerning tobacco.

Similarities and differences Essay Example for Free

Similarities and differences Essay But Ginsberg keeps hope alive by believing that salvation is possible through unity. Ginsberg does this by calling Solomon his brother, his equal: There can only be salvation if we embrace the world as one. Like he says in line 72: ah, Carl, while you are not safe I am not safe, and now youre really in the total animal soup of time. Like Whitman, Ginsberg believed in embracing the Other to achieve a sense of oneness that is not about being the same but about recognizing the inherent rights and individuality of each person. And just like Whitman, Ginsberg was as vocal, if not more so, about homoeroticism in his poetry: who let themselves be fucked in the ass by saintly motorcyclists, and screamed with joy, who blew and were blown by those human seraphim, the sailors, caresses of Atlantic and Caribbean love, who balled in the morning in the evenings in rose gardens and the grass of public parks and cemeteries scattering their semen freely to whomever come who may†. (Howl, line 36/38) And unlike in Whitman’s poem, the reference to homoeroticism in Ginsberg’s poem is more powerful because he used direct language as compared to Whitman especially when it is considered taboo and something short of a disease at that time. Indeed, including homoeroticism in Ginsberg poem can be seen as a tool to draw people’s attention to the reality that they refuse to accept – in effect, Ginsberg is trying to make them see what they hope does not exist. More than just a homoerotic reference to Ginsberg’s personal life, reading these passages as social commentary will help more in understanding the poem’s message and the statement it seeks to make at that time and context. Both writers yearned for a world that goes beyond the material. The only salvation possible from the degrading, repetitive and alienating modern world is the acceptance of the individual and the embracing of our inherent sameness and difference. While Whitman portrayed a world that was full of promise by recognizing himself in each and everyone, Ginsberg depicted a world of counterculture to escape the stifling Molochs of modern society. He tried to find salvation in crossing the borders of language, time, society and experience. He crossed the limitations of the mind through the use of drugs and used repetition in his work to establish a quasi-religious tone or chant as an extension of the spiritual world. It is not surprising that there are many similarities between Leaves of Grass and Howl. Allen Ginsberg, after all, read Whitman and even took Whitman’s tone and style in writing his own poem. Ginsberg’s Howl is Whitmanesque in the sense that it took for its subject the individual and its quest for his rights and freedom, and also he employed Whitman’s natural speech rhythms and long lines. Whitman using free verse demonstrated his dedication to democracy, to a society not bound by rigid rules and uniformity but upheld individuality and freedom, and Ginsberg’s adopting the same showed his own perseverance to give voice to all those who want to break free from the constricting social norms his time presented. Their uninterrupted stream of consciousness writing style, without reflective interruptions that may diminish their spontaneity, rendered the truth as they saw it. To achieve this, Whitman and Ginsberg had to cross the borders of what was generally accepted as poetry. They challenged the barriers of what was considered poetry, and by doing so, made breakthrough poetry. Conclusion Considered landmarks in American literature, both Leaves of Grass and Howl are remarkably unconventional, especially taking into account the time of their respective publications. Maybe the overall theme of salvation through unity was not new, but the means through which both poets achieved this definitely were during their time. Both Whitman and Ginsberg looked for new ways towards an uninhibited expression of the mind, as the above mentioned salvation was only possible through challenging existing notions of order and social norms. Thus, by challenging the conventional rules of grammar and style in their poetry, the poets were, in effect, expressing their desire for a more liberal society, for hope for the people that through their works an emotion will be stirred within them calling out for the preservation of the human spirit and freedom of the individual. For two poems separated by a hundred year interval and which continues to make waves even today, truly, it is a magnificent feat. Finally, the poems’ survival is enough credit to show that these are literary masterpieces worthy to be read as text by themselves and not as mere extensions of their poets.

Atomic model

Atomic model History of the Atomic Model The atomic model is not a concrete, one-hundred percent accurate depiction of the atom or description of what the atom is like. We cant base our model on actual observations of atoms, because they are too small to be seen with our most sensitive instruments. Instead, we must come up with a model of an atom that can account for and explain observations that we can actually see. As new observations are made over time, by scientists Democritus, Dalton, Thomson, Rutherford and Bohr, the model of the atom has evolved over time. Democritus is credited with coming up with the term atom in 400 BC. He wanted to know what would happen if you kept breaking down something into smaller and smaller pieces. Could you keep breaking it down into smaller and smaller pieces? Democritus determined that if you kept breaking down the object, you would get it to a size that could no longer be broken. This was called the indivisible piece by the Greeks. In Greek, â€Å"atomos† meant indivisible. Thus, the indivisible piece became termed â€Å"the atom† for short (CompSoc). In the late 1700s, multiple scientists studied reactions and conducted controlled experiments, leading to new ideas that set the foundation for the development of more accurate atomic theories and models In the early 1800s, John Dalton, an observer of weather and discoverer verify of the Law of Conservation of Mass among other things, was one of those scientists who performed controlled experiments and came up with a different atomic theory. He proved that matter cannot be created or destroyed by ordinary chemical or physical reactions and devised a conjecture in an attempt to explain how and why elements would combine with one another in fixed ratios and sometimes also in multiples of those ratios. He noted that oxygen and carbon combined to make two compounds. He discovered that for the same amount of carbon, one had exactly twice as much oxygen as the other (De Leon, N). This led him to propose the Law of Multiple Proportions, which states that when two or more elements form more than one compound, the ratio of the weights of one element that combine with a given weight of another element in the different compounds is a ratio of small whole numbers. For example, C and O can form b oth CO and CO2. The Law of Multiple Proportions can be regarded as an extension of the early Law of Definite Proportions, which states that the proportions by weight of the elements present in any pure compound are always the same. For example, NaCl will always be 39.3 percent Sodium and 60.! Percent Chlorine. His atomic theory, stated that elements consisted of tiny particles called atoms. He said that the reason an element is pure is because all atoms of an element were identical and that in particular they had the same mass. He also said that the reason elements differed from one another was that atoms of each element were different from one another; in particular, they had different masses (De Leon, N). This finding, however, was later proved wrong by further studies that demonstrated how atoms of the same element could differ: atoms could be either isotopes or ions. He also said that compounds consisted of atoms of different elements combined together in whole number ratios. Compounds are pure substances because the atoms of different elements are bonded to one another somehow, perhaps by hooks, and are not easily separated from one another. In fact, he stated that atoms cannot be subdivided, created or destroyed. Later experiments however, also proved this finding wrong in that nucle ar reactions can split an atom. Compounds have constant composition because they contain a fixed ratio of atoms and each atom has its own characteristic weight, thus fixing the weight ratio of one element to the other. In addition he said that chemical reactions involved the combination, separation and rearrangement of combinations of those atoms (Doblecki). In other words, Daltons model was that the atoms were tiny, indivisible, indestructible particles and that each one had a certain mass, size, and chemical behavior that was determined by what kind of element they were Dalton did not convince everyone right away, however. Although a number of chemists were quickly convinced of the truth of the theory, JJ Thomson believed otherwise. In 1897, he accidentally discovered the electron through a series of experiments designed to study the nature of electric discharge in a high-vacuum cathode-ray tube—an area being investigated by numerous scientists at the time. Thomson had an inkling that the ‘rays emitted from the electron gun were inseparable from the latent charge, and decided to try and prove this by using a magnetic field. His first experiment was to build a cathode ray tube with a metal cylinder on the end. This cylinder had two slits in it, leading to electrometers, which could measure small electric charges. He found that by applying a magnetic field across the tube, there was no activity recorded by the electrometers and so the charge had been bent away by the magnet. This proved that the negative charge and the ray were inseparable and intertwined (Encyclopedia Britannica) He did not stop there, and developed a second stage to the experiment, to prove that the rays carried a negative charge. To prove this hypothesis, he attempted to deflect them with an electric field. Earlier experiments had failed to back this up, but Thomson thought that the vacuum in the tube was not good enough, and found ways to greatly improve the quality. For this, he constructed a slightly different cathode ray tube, with a fluorescent coating at one end and a near perfect vacuum. Halfway down the tube were two electric plates, producing a positive anode and a negative cathode, which he hoped would deflect the rays. As he expected, the rays were deflected by the electric charge, proving beyond doubt that the rays were made up of charged particles carrying a negative charge (Doblecki). He discovered the electron! In his third experiment, he used scientific deduction by performing a series of interconnected experiments, gradually accumulating data and proving a hypothesis. He decided to try to work out the nature of the particles. They were too small to have their mass or charge calculated directly, but he attempted to deduce this from how much the particles were bent by electrical currents, of varying strengths. Thomson found out that the mass to charge ratio was so high that the particles either carried a huge charge, or were a thousand time smaller than a hydrogen ion. He decided upon the latter and came up with the idea that the cathode rays were made of particles that emanated from with the atoms themselves. Thomson took the idea of the atom and tried to incorporate the evidence for the electron. In the diagram on the right, the electrons are the small things and the rest of the stuff is some positive matter. This is commonly called the plum pudding model because the electrons are like things in positive pudding. The plums were negative because cathode rays deflected towards the positive end. The pudding was defined by Thomson as the empty space that surrounded electrons because the overall charge of the atom had to be neutral, so he deductively reasoned that this space had to be positive In 1911, Ernest Rutherford, under the theory that atoms are uniform in structure, said â€Å"hey, I think I will shoot some stuff at atoms.† So he did. He fired radioactive particles through minutely thin metal foils (notably gold) and detected them using screens coated with zinc sulfide (a scintillator). He thought to himself, â€Å"If you shoot these positive alpha particles at this positive pudding atom, they should mostly bounce off, right?† Well, that is not what happened. Although some of them did bounce back, Rutherford found that most of the alpha particles— one in eight-thousand— went right through the foil (Chemical Heritage Foundation). He said, â€Å"It was as if you fired a 15 inch artillery shell at a piece of tissue paper and it bounced back and hit you†. His experiment became famously known as the gold foil experiment. How could that be if the plumb pudding model was correct? Rutherfords experiment prompted a change in the atomic mod el. After two years of contemplating the results of his experiment, he came up with a new atomic theory. His atomic theory described the atom as having a densely packed central positive nucleus surrounded by negative orbiting electrons (Chemical Heritage Foundation). He concluded that the center repelled the electrons. This model suggested that most of the mass of the atom was contained in the small nucleus, and that the rest of the atom was mostly empty space (Doblecki). Niels Bohr proposed yet another atomic model in 1915, which was a simplified picture of an atom known as the Bohr Model that stemmed from previous studies by Max Planck and Albert Einstein. Max Planck presented a theoretical explanation of the spectrum of radiation emitted by an object that glows when heated. He argued that the walls of a glowing solid could be imagined to contain a series of resonators that oscillated at different frequencies. These resonators gain energy in the form of heat from the walls of the object and lose energy in the form of electromagnetic radiation (Doblecki). The energy of these resonators at any moment is proportional to the frequency with which they oscillate . Albert Einstein extended Plancks work to the light that had been emitted. Einstein suggested that light behaved as if it was a stream of small bundles, or packets, of energy (MacTutor). In other words, light was quantized, or countable Bohr then took Plancks and Einsteins findings on energy and developed an atomic theory that is similar to quantum mechanics, the correct theory of the atom, but is much simpler. In the Bohr Model the neutrons and protons, symbolized by red and blue balls, occupy a dense central region called the nucleus, and the electrons orbit the nucleus much like planets orbiting the Sun. He found that electrons travel in stationary orbits defined by their angular momentum. This led to the calculation of possible energy levels for these orbits and the postulation that the emission of light occurs when an electron moves into a lower energy orbit (MacTutor). Calculations based on Bohrs model determined that the shapes of the orbitals of the electrons vary according to the energy state of the electron. Bohr discovered that different electrons have different energies. The lowest energy state is generally termed the ground state. The states with successively more energy than the ground state are called the first excited state, the second excited state, and so on. Then, when an electron moves back to its normal energy level, it releases electromagnetic energy Finally, we have reached the electron cloud model, which the current atomic model used today in scientific, educational and research settings. The electron cloud model is a model of the atom where the electrons are no longer depicted as particles moving around the nucleus in a fixed manner, like in the Thomson, Rutherford and Bohr models. Instead, the electron cloud model does not illustrate exactly where electrons are—their probable location can only be described as around the nucleus only as an arbitrary cloud (Science Encyclopedia). The nucleus contains both protons and neutrons, while the electrons float about outside of the nucleus. Within the nucleus, the probability of finding an electrons is .00, but within the electron cloud there is a high probability of finding electrons As I stated earlier, however, the atomic model is not a concrete, one-hundred percent accurate depiction of the atom or description of what the atom is like. We cannot base our model on actual observations of atoms, because they are too small to be seen even with our most sensitive instruments. Thus, this current atomic model is most likely to change in the future, as technology advances and scientists continue in-depth research and experimentation. Most likely, students papers a few years from now will need to be twelve pages instead of six to outline the history of the ever-changing atomic model.

The Philosophical Legacy of the 16th and 17th Century Socinians: Their Rationality :: Philosophy Religion Essays

The Philosophical Legacy of the 16th and 17th Century Socinians: Their Rationality ABSTRACT: The doctrines of the Socinians represent a rational reaction to a medieval theology based on submission to the Church’s authority. Though they retained Scripture as something supra rationem, the Socinians analyzed it rationally and believed that nothing should be accepted contra rationem. Their social and political thought underwent a significant evolutionary process from a very utopian pacifistic trend condemning participation in war and holding public and judicial office to a moderate and realistic stance based on mutual love, support of the secular power of the state, active participation in social and political life, and the defense of social equality. They spoke out against the enserfment of peasants, and were the first Christians to postulate the separation of Church and state. The spirit of absolute religious freedom expressed in their practice and writings, ‘determined, more or less immediately, all the subsequent revolutions in favor of religious liber ty.’(1) The precursor ideas of the Socinians on religious freedom later were expanded, perfected, and popularized by Locke and Pierre Bayle. Locke’s ideas were transplanted to America by James Madison and Thomas Jefferson who implemented them in American legislation. The rationality of the Socinians set the trend for the philosophical ideas of the Enlightenment and determined the future development of many modern intellectual endeavors. Several religious and intellectual movements today claim the right to the heritage of the religious group, the Socinians, that developed in Poland and in Transylvania in XVIth and XVIIth centuries. The claimants vary from the Christian churches to the atheistic or deistic Humanists and each of them usually selects a specific set of Socinian views ignoring the rest. The Socinians were known under various names such as the Polish Brethren, Antitrinitarians, Arians, and Unitarians. The name Socinians was used mostly in western Europe.(2) They were eventually expelled from Poland in 1660 to fulfill King John Casimir's religious vow to the Holy Virgin to avenge the denial of the Divine Trinity by "heretics." Such a denial was deemed an act most blasphemous according to Catholic ideology. Historical Outline At the roots of Socinianism are the theological ideas transplanted from western Europe and the social ideas borrowed initially from the Anabaptists and Moravian Brethren. Discussions at the meetings of the secret society of Catholic scholars in Cracow since 1546 had, as a purpose, reform of the church and included the works of Michael Servetus.

Minority Report: Film vs. Short Story Essay -- Movies Comparison Compa

Minority Report: Film vs. Short Story Mutant humans, nicknamed precogs, have visions of future crimes. An entire police force is dedicated to interpreting these visions and catching the future criminals before they commit these foreseen crimes. Commissioner John A. Anderton was the creator of this institution called Precrime in New York City and has a strong pride in his work. Everything had seemed to be a success, there had not been a murder for five years, but it all starts to fall apart when the precogs have a vision of Anderton committing a murder of a man he has never met before, named Leopold Kaplan. The commissioner believes he has been set up by a young man, Ed Witwer, who will be taking Anderton’s place when he retires and also possibly his wife, Lisa. Anderton goes on somewhat of a quest to find out who is behind all of this. Through his quest he discovers that the strongest precog, which is the female named Donna, sometimes has different visions than the other two male precogs. These are cal led minority reports, and Anderton finds that he does not have one. He finally finds who is behind his setup, and it is Kaplan, a retired Army General and the man he is supposed to murder. Kaplan had a plan to bring down the Precrime system by keeping Anderton from killing him even though the precogs had envisioned that Anderton would kill Kaplan. In the end, Anderton does kill Kaplan to prove the system still works and Precrime continues (Dick, 1987). This concept of Precrime was created in a short story entitled The Minority Report by Philip K. Dick. Fourty-six years after Dick wrote this story in 2002, Steven Spielberg directed the film Minority Report based on Dick’s story starring Tom Cruise. There are many dif... ... gave necessary information about them to the movie audience. Emotion was brought in with the kidnapping of Anderton’s son and that event being used to drive him to murder was a concept that everyone could relate to. The action of Anderton running from his capture and unfolding who was behind his downfall kept getting better and better, he went as far as removing his eyes and kidnapping a precog. The film followed the same basic structure of the story, but changed certain parts and involved twists to make the story enticing to the variety of audiences across the globe. Bibliography Dick, Philip A. The Minority Report: And Other Classic Stories. New York: Kensington Publishing Corp., 1987 Minority Report. Dir. Steven Spielberg. Perf. Tom Cruise, Colin Farrell, Samantha Morton. Twentieth Century Fox, DreamWorks, 2002.

Essay --

Dark Romanticism in †The Ministers Black Veil† Gothic writing is related to a style of fiction that deals with the mysterious or grotesque; Nathaniel Hawthorne’s â€Å"The Ministers Black Veil† is classified as a dark romantic work because it contains the themes of sin, guilt, and looking at the darker side of human life. He had trouble from his early life, his dreary adulthood, and his fascinations with common man. His early and more unsuccessful work is from his silent and productive years. Hawthorne is a dark romantic because of his early life, dismal adulthood. He grew up without a father, when he was four his father died, leaving his mother and two sisters (Pearson 1). Pearson said the woods helped young Hawthorne heal, when he was young he was considered to be â€Å"delicate†, and Hawthorne became a reckless child injuring himself leaving him laid up for almost a year (1). While he was healing he developed a strong love for reading (1). When he was old enough he added a W to his name to escape his ancestor’s background because his great-great-grandfather was a judge at the Salem Witch Trials, and he was the only man to not apologize for sentencing innocent people to their deaths (Allen 454). â€Å"I take shame upon myself for their sakes and pray that any curse incurred by them†¦may now and henceforth removed† (454). Hawthorne was also fascinated by common man because he saw himself different from them, and he avoided failures daily (Bloom 33). Hawthorne didn’t waste his time â€Å"chatting† with people especially people who he thought of as fools (33). Hawthorne’s methods were to love and pity mankind more than he mocked them, he never created a character which didn’t possess a soul; another method was to write with a noble respect for his own... ...regarding the request from the current minister and his wife as he took his last breath his veil stirred a bit, a piece of cloth separated him from the rest of the world it had taken away friendship with his congregation and his relationship with his wife. It settled upon his face, as if to deepen the gloom of his darksome chamber, and shade him from the sunshine of eternity (3). These points classify Hawthorne as a dark romantic because he had a sad childhood and a stressful adulthood, and his obsession with common people. The years after college his silent and productive years were when Hawthorne became a transcendentalist and he started to write in the style of a dark romantic. His themes of sin, guilt, personal choices, and how individuals deal with the consequences on their decisions played many vital roles in his story helping classify him as a dark romantic.

CRITIQUE OF CURTIS’ A NOTE TO STUDENT ART DIRECTORS

Hal Curtis’ â€Å"A Note to Student Art Directors† is an inspirational, simple to read article about the need for greater creativity in the advertising world.   The author believes that there are formulas that are already in place and known to sell.   The art director’s job is to add more originality to the simple formulas.   To put it another way, the author advises the budding art director not to forget about the word, ‘art,’ once he or she has managed to land a dream job in an advertising agency used to selling advertisements created with standard formulas.  Ã‚  Ã‚  Ã‚   The most essential portion of the article driving the point home begins and ends thus: â€Å"Here’s the thing†¦. But not the art part.†[1]   To encourage art directors to remain connected to originality and creativity – central to being an artist – Curtis offers several pointers toward the end of the article.   He mentions â€Å"execut ion† before this.[2]   According to him, art directors must not only remain focused on fine arts but also able to convey their originality and creativity in the advertisements that they play a role in creating.   These portions of the article persuade the reader to believe in the message of the author.  Ã‚  Ã‚  Ã‚   Although the author does not provide evidence of lack of creativity in the world of advertising, nearly everybody in the worlds of art and business is aware of the importance of creativity and innovation.A formula that sells does not ask for anything else unless an art director has risen above mediocrity to help in the creation of an advertisement that is entirely unique.   Even though Curtis does not mention this – it is quite possible for the art director’s originality to be rejected at first.   Then again, as the author would advise, it is for the art director to remain loyal to art.BibliographyCurtis, Hal. â€Å"A Note to Student Art Di rectors.†[1] Hal Curtis, â€Å"A Note to Student Directors.† [2] Ibid.

Marketing Analysis on Google Inc Essay

With the objective of â€Å"To organize the world’s information and make it universally accessible and useful† (Google, 2012), Google expands its business to strive towards becoming the leader of internet-related provider, in particular in Internet research and advertising technology. The company has expanded nationally and globally, providing its search service in a large number of different languages and countries through its own unique strategy. The report starts with a discussion about the market Google is operating in, how Google smartly manages its internationalisation and globalization strategy according to its own market position in different stage. Followed by the comment on whether its diversification strategy appropriate across the whole international market. The report then will evaluate this strategy mainly focus on the aspect of the potential to damage its own brand, especially based on the case of their failure expansion in the Chinese market. Then the report will look at impact for the market as Google fully enter the Android market, Google’s business model in terms of reating revenue will be described and processed by the critique of whether the model would be sustainable in the long term. The report finally will define the market Google operate in and how it enters into android market will be explained in detail. Additionally, there are some recommendations provided in terms of its sustainable development through the whole report. ? Defining the market which Google Inc’ operates in? The market in which Google operates in is collaborative and interactive; Google has acquired and merged with different companies, which have given it a competitive edge over other firms. It recently acquired Motorola and this brought a lot of speculation as to whether it could handle the hardware business without any prior experience or necessary skills According to the case (Tangirala and Debapratim, 2012), Google had no skills in the supply chain, monitoring physical stock or achieving efficiencies. However such acquisitions have benefited Google because it has been able to have more reach as it can now target mobile users with the new hardware business. Other companies it has collaborated with are HTC and T-Mobile on implementing the Android platform. Competition The environment is also quite competitive. Having to face giants like Apple, Microsoft and Facebook means that Google has to be highly adaptable and maintain their market share by being more aggressive in their marketing strategies. (Tangirala and Debapratim, 2012), Google says that their acquisition of Motorola will be able to intensify the competition. Motorola’s purchase will fully bring Google into the mobile market as they will now have hardware for their operating system Android, Also Motorola will strengthen the patenting of Google as they have more than 17,000 patents in their name. Apple and other mobile providers might feel threatened by this move. (Rusli and Miller, 2011) Diversification More to this, Google has not focused on its core business of being a search engine rather it is diversifying and looking for new opportunities for growth. Google has expanded into other segments such as maps and Google scholar, in the communications section there is Gmail and an enterprise segment where cloud computing and Google docs are involved, social networking among others. This means that Google is not only able to reach a wider audience but that it is able to spread risks. Diversification means that in case one area of their business fails they have an alternative to rely on. (Tangirala and Debapratim, 2012) Innovation Google’s survival could be attributed to its highly innovative structure. It has a culture of being innovative and an atmosphere that encourages employees to bring new ideas and creativity. However, Google must keep on innovating in order to outdo their competitors and to keep at pace with the changes in the highly volatile global environment (Tangirala and Debapratim, 2012) Infrastructure Together with all the companies that Google has acquired, they also have data centers and servers which it uses to create its web presence and to store information. These infrastructures increase reliability and make information access faster. Google Inc’ had a total of 90,000 servers by 2010 and they invested heavily on technology this gives Google a good platform. Pg. 4 Some of it is virtual for example cloud computing. (Tangirala and Debapratim, 2012) ? What’s internationalization and globalization strategy? In which way Google is going? Internationalization strategy is a development strategy that enterprises want to offer their products and services outside their home country, it usually reflected in the form of greater existence in different locations around the world. That is why internationalization also refers as international expansion (Stephen and Karin, 2002). Internationalization strategy is a development planning during the process of internationalized operation and management, which is designed to give the assistance of improving company’s competitiveness and environment adaptability. Corporations have adopted this strategy view overseas market separately. They treat the markets differently due to various markets’ features. Globalization strategy refers to the procedures of global integration, which incorporate the international operations and markets into a united strategic entity (Stephen and Karin, 2002). Corporations that use this strategy are generally powerful multinational enterprises, they attempt to monopolize markets in their own industries. However, if using this strategy inappropriately, it is more likely to have a detrimental effect on the whole company. The merit of globalization strategy is that companies can concentrate their efforts in building competitive advantages by leveraging capabilities and coordinating activities through boundaries. Which like a double-edged sword, the demerit is that it is hard to coordinate between each subsidiary as well as between headquarter and subsidiaries, because each host country has their own business characteristics. According to the collected evidences Google tends to be relying on the globalization strategy. To begin with, as mentioned above, one reason for companies adopting a globalization strategy is that they want to monopolize the market in their own industry. Definitely, Google achieved this goal. In October 2011, Google accounts for 82. 4% of the worldwide desktop search engine market share. Furthermore, in 2008, Google shifts its international marketing structure form representation offices to Research and Development center, and then to partnerships with other enterprises, which reflected that Google gradually integrated the competitive advantages from the alliance partnership and improved its own capabilities (Ronen, 2009). In addition, Google has many R&D centers worldwide. For instance, if the software was R&D in Israel, this software is not only specialized in Israel market, but also launched globally by using different languages. Therefore it is clear that Google did not focus on localizing their products or services for different markets nowadays. Finally, globalization is focusing on building united competitive advantage. In order to keep its competitive edges, Google transfers and share outcomes of technology innovations within various R&D centers, and with alliance partnerships to connect the operation nd management activities from different counties and locations. Google’s retrieval from china, impacts upon globalization plan. According to the list of info-facts (2012), China is the second most powerful country in the world. And in Fleming’s (2010) report, â€Å"U. S. , China, and India will be the three most powerful countries in 2025†. These illustrate that China is a hugely influential nation around the world. Moreover, China has more than 500 million internet users (Efrati & Chao 2012), and the number is still increasing. China is a market which cannot be ignored. Google’s retreat from the Chinese market has definitely impacted upon Google’s overall global expansion strategy. Most of the Asian countries have strong regional relationship and China has a widely impact on them. As we all know, eastern countries are in high context cultures, but, Google is from a low context culture which is totally different from high context culture. Their ways of running a business are quite different. It seems that if Google cannot operate successfully in China, it cannot operate well in other Asian countries either, such as Japan and Korea. And this will deeply impact its global expansion strategy. As the picture (adapted from Chardonneau’s slides) shown in appendix 1, Asia owns the biggest internet market, and Google’s coverage in Asia is so weak. If Google still wants to achieve its global expansion strategy, it has to come into the Asian market and first of all, Google needs to solve the problem in China. In fact, Google’s quit in China offers its competitors a good opportunity to enter into the Chinese market. After all, not all the international companies are unable to handle the operation problems in China. Since Google announced its retreat, its market share has declined 5% and its biggest competitor in China, Baidu has increased by 50% (Powell 2010). Other internet companies like Microsoft, Sohu and Tencent where all benefit from this great opportunity which offered by Google (Powell 2010). Cultivating your competitors will obviously diminish your own benefits. More and more powerful competitors will absolutely hamper Google’s global expansion. In addition, they need to keep putting efforts to the beta test before they aunch any new products into new market, especially in the Asian market. It needs to customize it according to different market to satisfy local consumers. As discussed above, one of the main reasons why Google failed in the Chinese market was because it did not use ICP, which is a compulsory for all websites operating in China (Zhou, 2009). ? Diversification strategy working in the international market The multi-diversification strategy is generally appropriate a cross the whole international market. This strategy is being used in different markets, while the only difference is whether it more focus on direct-diversification or indirect-diversification that depends on the intensity of competition on the core products. Briefly, since 2004 Google’s endeavor mainly focuses on encouraging innovation by bottom-up through the whole company. It acquires innovative companies to diversify into new areas or to add value to existing technologies and services (Kotelnikov, 2012). From â€Å"personalized web†, â€Å"Google News†, â€Å"Website Optimizer† to acquire technology to put up online display and banner advertisements by buying out â€Å"DoubleClick†. Followed by the direct diversification, Google, starts to expand its new product line through indirect diversification strategy. For instance, Google enters the social networking space through launching â€Å"Orkut†, â€Å"Google Checkout† then was launched as a payment gateway for online buyers and â€Å"Google Chrome† which is a representor of a desktop browser, see appendix one. Firstly, in the current global market, Google’s diversification strategy take the development of its core products as a priority. It makes a great contribution on perfecting its core competency—search engine, which is the most profitable product. Additionally, it also increases the reputation of â€Å"innovation† for Google all over the world. Multi-products line adds more values for the consumers will become the main competitive advantages for Google in the long-term in the international market. Therefore, the benefit of diversification strategy is to protect current market share and attract potential customers by World of Mouth. Particularly, Google launches early nd often in small beta tests before releasing new products into the market, with many markets becoming more and more competitive as a result of new competitors from global or deregulated markets, those who innovate best will win in the future (Kotelnikov, 2012). Secondly, while even through the company put great efforts to add more value on its core products, the competitors also come up with substitute products, for example, â€Å"Powerset† from Microsoft and â€Å"Search Monkey† just launched by Yahoo attack the weakness of Google, providing a much flexible search engine. Google needs to add up more new product lines to create and exploit economies scope. In particular, â€Å"Baidu† whose market share in China is up to 78. 3%, while only 16. 7% of â€Å"Google’s Hong Kong Site†(Baidu, 2012). Google can use its direct-diversification strategy, which pays attention on internal growth of search engine to increase its market share in the market, which doesn’t have a strong competition, such as Australia. The indirect – diversification strategy should be used in the market that already has some strong competitors such as China, Korea. It is certain that the risk of this diversification strategy is there is a huge investment in the new businesses and the majority of the new businesses haven’t started making profit for Google. However, take current global market trend into consideration, the strategy will work in the long term in the international market. If we look closely at year 2009, revenue from ads on their sites accounted for 83% of the total. Compared to 2008, this item represented 90% of Google’s total income. Nevertheless, the growth rate of these â€Å"windfall† is, so far, relatively modest (Sebastian, 2010). Thinking of Google, what product stands out? But are there too many? Is Google too ubiquitous now is an arguable question in recent years? â€Å"I think that, ultimately, we do have too many products and we need to condense them,† Marissa Mayer, Google’s VP of Search, said Friday at the SXSWi conference in Austin (Matt McGee, 2011). According to the map of Google’s product in the appendix, Google products now covered in many different fields such as search engine, social network, music, mobile system etc. But there is people say † As Google Becomes More Ubiquitous, They Get More Sloppy † (Jeff Y, 2012) â€Å"Google is taking information from almost all of your Google services † (Tsukayama, 2012). It was very serious privacy issue and been intensely discussed. † Google makes its money by selling yourself; by knowing where you live, what videos you like watching, and your entire search and surfing history, Google sells targeted advertising to the tune of tens of billions of dollars per year. Selling you is 96% of Google’s revenue stream. ( Anthony, 2011). Google was not obligated to pay a fine for doing so but the brand was damaged to some extent. Google also faces the risk from failed product or services. â€Å"It comes down to having too many things going on at once. At Google, quality control is slipping. † (Jeff Y, 2012). For example, Google lunched Google Buzz in February 2010, it was considered a threat to Facebook and twitter but it’s been shut down very soon in November 2011 by Google because of the lack of users and the late show in the market compare with twitter. The failure of Google buzz damaged not only the real money but also the trust and confidence of consumers toward the brand. (Rob, 2010) Besides, with too many successful products, customers may lose what the brand Google really represents which is also a risk of brand damage. â€Å"We’re very aware that our business is based on the trust of users and if damaged then that’s the worst thing we could do. † The new privacy director said. (Google, 2010) But will all these factors really hurt Google? The answer is uncertain. As we can see from the Googleland map in appendix , Google’s main product is always the search engine and they use all the other products to support it. â€Å"Today, with approximately 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. â€Å"(Callari, 2012) Therefore some people argued that as long as people still use and trust the Google search engine, the Google brand will not be hurts seriously. Google’s foray into Android market, all around impact. In this section, we will focus more on Google’s capability after it has bought Motorola and gain access to becoming one of mobile phone providers with its own Android OS. After Google has bought Motorola, there are a few implications to mention here. First of all Google will be the owner of all patents from and therefore will be of a great support for Google when their mobile phone enters the market where Apple is a dominant player (Reisinger, 2011). During the launch of a new phone company is most likely to be sued by their competitor arguing over the originality of the phone. Therefore after having Motorola as a patent support Google may save a lot of money in this aspect. Secondly is that Google now has a capacity to create and manufacture their own mobile phone and tablet PC. The benefits of buying Motorola also extends to the field of hardware that Motorola has been in for sometimes, what Google has bought to it self is the hardware manufacturing ability, ranging from TV top box, internet TV to internet router and live stream (Bryant, 2011). Therefore again apple will have to be careful since now Google has a potential to fight Apple not just in the field of mobile phone but also as a TV top box provider i. . Google TV (Purdy, 2011). Thirdly it is not clear that when the new Motorola, Google phone is released, it will come with the newest Android OS or not. But move to buy motorolla to gain access to manufacturing capability can really affect Google’s android mobile partner. One clue to this argument is current news about Samsung, which has been Google’s main Android phone provider, has announced that its mobile phone in a short future will also feature the windows operating system (The Sydney Morning Herald, 2012). Although the news said it was all about Samsung providing more variety to the consumer, but it can also be thought of an uncertainty avoidance move by Samsung who might feel an aggressive move by Google coming into the hardware market. Perhaps besides Google and Motorola as the two winners from the incident, Microsoft surprisingly might gain benefit from this incident (Wortham, 2012). This move from Google is actually what Microsoft is hoping for because besides Google, the only well know non-phone maker operating system is the â€Å"windows 8† from Microsoft. The moment of changes to watch out for is the time that Google’s partners feel that they are indeed competing against Google instead of having Google as their partner (Wortham, 2012). Microsoft windows 8 here will then act as a preferable alternative operating system for those ex-Google’s partners to adopt. So what will happen in short-long run for the market? In the short run it will not change much because the majority of the mobile phone relies on Android OS. Breaking off partnership with the OS they rely on is really not a good idea in the short run. Also since by law after closing the deal that Android will still remain free for another five years (Waugh, 2011). In the long run the story may be entirely different. It is expected that mobile phone manufacturers may start thinking about an alternative plan according to Google’s moves. If Google still keeps its promise that buying Motorola is just for its own defense, then it is still a great idea to have such a big company as your support (Wortham, 2012). How does Google create revenue? To scrutinize the business model of Google Inc, one impressive feature in this model is that Google offers free resource to the end user. Analyzing the reasons behind it, Google’s philosophy is to share information universally and make it accessible globally (Google, 2012). Thus, the characteristic of free is a necessary catalyst which accelerates Google to become the largest search engine company around the world. By doing this, advertisers have become the main income rather than the end users.